E16: Are There Emergencies in Marketing? And other Beliefs About Micro-Business I’m Reevaluating Now

Apr 09, 2020

 

There are no emergencies in marketing. It’s something I used to say often and am currently reevaluating.

 

What I've discovered, as I deal with this moment, is that micro-business still matters. Even, and maybe especially, in a global emergency.

 

With everything going on in our world, there’s so much noise. Honestly, many previously trusted sources are not doing a great job providing us with usable information. There are some places where we should just not seek information from. Nowadays, mainstream media tends to be more for entertainment and profit rather than help. That’s why in this episode, I am sharing a few of the podcasters and experts I’ve been turning to for a more thoughtful, measured level of care.

 

In this episode, I touched on a lot of different topics. The most important is this:

 

Micro-businesses are not receiving the attention they deserve during this time. It’s up to us to bridge the gap.

 

In this episode, I talk about the problem with the emergency loan programs and how they do little to nothing to help these micro-business owners, high-risk businesses like restaurants, and gig workers.

 

This week, I share how we all need a  little breathing space in the midst of chaos and how we can take the time to pattern correct ourselves to make decisions from a calm, grounded place.

 

In episode 16 of Small Stage, Big Impact we discuss

 

  • [3:03] The paradigm shift in how we think about the world and how many of us do business
  • [4:20] Her first experiences with social distancing and seeing that play out amongst others
  • [5:37] The strategies that Lourenia’s family and business are using to cope with COVID-19
  • [7:41] The podcasts that Renia’s been relying on for accurate information
  • [11:28] Who needs the most support right now (and is lacking the support that they need)
  • [12:20] The problem with the payroll loans for micro-businesses
  • [18:01] What you can do to help micro-businesses during this time
  • [21:35] Why we should be demanding grant funding for micro-businesses and gig workers
  • [22:07] Essential workers in trade industries that are still out working 
  • [24:32] How moms need help right now while trying to do all of the things
  • [28:41] Renia’s experience with over and under-functioning during this stressful time and how to know if you’re doing it 
  • [34:02] How the death of an idea can bring on renewal and new life
  • [35:37] How Renia’s had to eat her words and amend the idea that there are no emergencies in marketing
  • [39:00] Why now is probably not the moment to start a new business
  • [43:10] Stopping long enough to take a deep breath 

 

Resources mentioned by Renia in the episode:

 

 


Share your thoughts… I’d love to hear from you!

What was your biggest takeaway or insight from this episode? Leave a comment over on Facebook or Instagram


 

Help Us Spread the Message to Others

Did you love this podcast? Leave an honest review over on iTunes. Your ratings and reviews help spread the word and mean the world to me. 

Listen on iTunes | Spotify

 

Small Stage, Big Impact is hosted by Renia Carsillo (that's me!). I am hardcore passionate and committed to bringing the systems and strategies that give big brands an unfair advantage to local businesses. For that reason, I created the Local Rock Star Intensive, where I help local business owners use their small stage to have a BIG impact. Thank you for being here and reading this far!