What’s the difference between a Country Star and a Rock Star, when it comes to local business?
Think about a country song, one story and the progression of that story. Now think about a rock chorus, one big idea repeated again and again.
A business styled as a country star will ride on your experience, integrity, and expertise as an owner with a partner or small team. It’s personal branding as a personal connection with the individual. With a rock star business, the customer might meet the owner, but most likely you are serviced by the team.
Jump to these topics if you're in a rush...
[5:00] Whichever style you choose, you need to be consistent.
[6:05] Every growing company will hit a point where the personal brand of the owner no longer works and a transition has to be made.
[7:45] Once you figure out what kind of star you are, it makes some of your marketing questions more clear.
[9:30] Who are you in the context of the Hero’s Journey? <hint> The hero of the story should be your customer.
[14:40] Know which star you are and use it to inform your customer’s Hero’s Journey.
Books mentioned in this episode: Building a StoryBrand Book by Donald Miller.
Share your thoughts… I’d love to hear from you!
Help Us Spread the Message to Others
Did you love this podcast? Leave an honest review over on iTunes. Your ratings and reviews help spread the word and mean the world to me.
Small Stage, Big Impact is hosted by Renia Carsillo (that's me!). I am hardcore passionate and committed to bringing the systems and strategies that give big brands an unfair advantage to local businesses. For that reason, I created the Local Rock Star Intensive, where I helps local business owners use their small stage to have a BIG impact. Thank you for being here and reading this far!